In celebration of my heritage, I designed a concept for a Puerto Rican food truck. All of the illustrations and custom logo-type are original. The color scheme and pineapple logo are inspired by Lajas’ city flag. All of the menu items are based on Puerto Rican comfort food. Printed on Neenah desert storm 110lb cover, the packaging element is also inspired by the Lajas pineapple.
Lajas Food Truck
Branding + Identity + Packaging +